Spanish Lifestyle Brand Beself Plans Full Share Tokenization via BeToken
Beself Brands, a Spanish lifestyle company, is making an audacious leap into blockchain by tokenizing 100% of its shares through its BeToken platform. The MOVE aims to democratize investment access, allowing global retail participation without traditional intermediaries.
Regulatory uncertainties linger. While citing favorable crypto regulations as a catalyst, Beself acknowledges pending approvals. Projected metrics in its announcement lack clarity, raising questions about implementation timelines and compliance frameworks.
"We eliminate geographical and economic barriers," asserts founder Albert Prat. The model theoretically enables micro-investments from any jurisdiction—a bold claim in an industry still grappling with cross-border securities laws.
